

Leadership
Jim Rose
CEO
Jim Rose joins WIS International as President and Chief Executive Officer bringing over 20 years of senior management leadership in the retail services industry.
Prior to joining WIS International, Mr. Rose served as President of Marketing Services for CROSSMARK, a leading sales and marketing company. Mr. Rose also served as the Chairman and CEO for Mosaic Sales Solutions. He has held leadership positions at The Nielsen Company both in the U.S. and Europe. He began his career as a consultant at Deloitte based in Chicago and received an MBA from the Kellogg School of Management at Northwestern University.

Leadership
Richard Baxter
Chief Financial Officer
Richard Baxter joined WIS International as CFO in 2020 and is responsible for the company’s global financial operations. Mr. Baxter is a results-driven finance and strategy leader with a history of consistent progressive development within global retail services companies and top-tier management consulting firms. Mr. Baxter began his career as a consultant with FTI Consulting, Inc., and holds a BBA in International Business and Finance from The University of Georgia.

Leadership
Bill McDonald
Chief Information Officer
As the Chief Information Officer for WIS International Bill is responsible for establishing the strategic vision for our IT function for both the inventory and merchandising segments, for representing the company on technology matters with customers and for ensuring our internal systems, infrastructure, processes and practices support a growing and diversified business. Bill is a well rounded and seasoned IT executive bringing over 20 years of technology leadership experience to the organization. Bill’s prior work experience includes leadership roles with AT&T, Andersen Consulting, Pier 1, Sprint, and Payless Shoe Source.

Leadership
Dan Colvard
Senior Vice President
Dan Colvard drives growth ideation, strategy, implementation across the enterprise. He has over 30 years of senior management leadership and a consistent record of successfully creating and implementing innovative solutions for our retail and consumer package goods partners. His background includes leading development for one of the industry’s largest merchandising companies and the nation’s largest impulse goods company. He has also served as CEO and President for two full service CPG companies.

Leadership
Steve Smith
Executive Vice President, Account Management
Steve joined WIS International in 1998 and is responsible for North American Account Management. Steve brings over 30 years of successful industry experience, serving as Regional Vice President of Operations, Vice President of Field Sales and Account Management, and currently holding the position of Vice President, National Accounts. Steve’s focus on process improvement, relationship management and solutions provider drives the exceptionally high level of customer retention experienced by WIS International.

Leadership
Waseem Bawa
Chief Operating Officer
Waseem Bawa joined WIS international as COO in 2019 and brings over 20 years of operations and management consulting experience. Mr. Bawa’s career began with the US military, serving in various Infantry leadership positions with the 82nd Airborne Division prior to joining WIS in 2000. He spent the next phase of his career as a consultant with Alvarez & Marsal’s Corporate Transformation Services and M&A practices before returning to WIS to oversee Inventory Operations. Mr. Bawa holds a BBA from the University of Texas at Arlington and received his MBA from Columbia University.

Leadership
Katy Avila
Chief Human Resources Officer
Katy Avila serves WIS International as the Chief Human Resources Officer, working to develop and implement talent initiatives that drive the company’s mission of being a strategic partner to retailers, with the best people, processes, and technology. Mrs. Avila has deep expertise in M&A transformative work, a proven history of effectively improving employee engagement, and a keen ability to select and develop talent. She comes to WIS with an extensive education in Human Resources, having earned a BS degree in Human Resource Management from Syracuse University and an MBA with a focus in Human Resources Management and Organizational Behavior from the University of North Texas. Additionally, Mrs. Avila holds current SHRM-SCP and SPHR credentials.